Public Service Announcement Concept

Objective: Develop a nostalgic yet modern outdoor-themed billboard promoting community engagement with parks through iterative design refinement.

Process Breakdown

1. Concept Development (100 Thumbnails)
   • Generated rapid sketchbook iterations exploring layout, typography, and visual metaphors.
   • Collaborated with professors to identify strongest concepts through weekly critiques.
2. Rough Compositions (5 Refined Markers)
   • Translated top sketches into marker renderings (Copic/Sharpie) to test color, texture, and composition.
   • Incorporated peer feedback on hierarchy, legibility, and emotional impact to guide final direction.
3. Final Digital Execution
   • Photorealistic Rendering (Photoshop):
     • Sourced/edited high-res grass textures for tactile realism.
     • Custom typesetting to integrate "TOUCH GRASS" organically into the environment.
   • Contextual Mockup:
     • Created an urban display to validate scale and public-space impact.

Design Strategy

• Tactile Nostalgia: Organic textures contrasted with clean typography.
• Subtle Advocacy: Minimalist approach focused on emotional connection over explicit messaging.

‍

A visually striking billboard blending environmental realism with contemporary design, effectively advocating for park engagement while demonstrating iterative design rigor.