Our client, Accent on You, had a blog that was severely outdated and difficult for users to navigate. The primary goals of the redesign were to create a modern aesthetic and improve user experience by making the blog easier to navigate. This redesign aimed to retain the essence of the client’s brand while updating the visual and functional aspects of the blog.
The Challenge:
The existing blog suffered from:
My Role:
Lead designer tasked with modernizing the blog while aligning with the client's full website overhaul.
Process & Solutions:
In summary, the blog redesign on the staging website has already demonstrated substantial improvements over the previous version. The combination of modern design elements, improved navigation, and enhanced functionality makes this redesign a success.