Super Bowl LIX Campaign

Objective: Create a dynamic visual concept blending football energy with industrial automation to symbolize success and efficiency.

Key Steps

1. Concept Development
   • Brainstormed themes to merge football excitement with automation technology.
   • Landed on “Touchdown in the World of Automation” to represent peak performance and streamlined processes.
2. 3D Composition (Blender)
   • Assembled existing 3D models of equipment/warehouses into a football-inspired environment.
   • Crafted dynamic camera angles and layouts to emphasize movement and engagement.
3. Lighting & Post-Processing (Photoshop)
   • Fine-tuned renders by adjusting shadows, highlights, and atmospheric effects.
   • Enhanced focus and mood to ensure visuals felt bold and professional.
4. Typography & Graphics (Illustrator)
   • Designed clean, impactful typography to complement the 3D scenes.
   • Developed logos, labels, and graphical accents to unify the theme.

A striking campaign visual that metaphorically linked industrial efficiency to the precision and triumph of a football touchdown.